Carl Jung: The Collective Unconscious

Analytic Psychology was started by Carl Jung. His theory focuses on the personal experience and the forces and motivations of underlying human behavior. Jung’s Analytic Psychology deals the unconscious, the collective unconscious, and archetypes.

The collective unconscious is common experiences that connects everyone. According to Carl Jung, each person not only has their own unique unconscious mind, but also shares some elements of unconsciousness with all other people. He called this shared unconscious: the collective unconscious. Jung also suggested that there are archetypes (images and memories of important human experiences) that are passed down from generation to generation. These archetypes can be common designs, shapes, colors, and figures seen over and over again throughout time.
While Freud did not distinguish between an "individual psychology" and a "collective psychology," Jung distinguished the collective unconscious from the personal unconscious particular to each human being.

And no other theory has developed archetypes. Archetypes are defined as an inherited pattern of thought or symbolic imagery derived from the past collective experience and present in the individual unconscious. Basically, archetypes are different models of stereotype of characteristics that every single person can identify with by having someone in their life represent that specific archetype. Some examples are the shadow, the self, the anima or the animus, the great mother, and the old wise man.